(NBC NEWS) -- There's much confusion this morning about who will be getting health insurance starting January first after the Obama administration relaxed the sign up deadline, originally December 23rd.
This morning it's not entirely clear who will be receiving healthcare from the federally run exchange and when.
A healthcare.gov twitter post tells people who missed the deadline they'll be considered for coverage January first on a "case by case basis".
Everyone else, starting the sign up process today can expect insurance in February.
Insurers say who enrolls is just as important as how many.
"The success of health care reform depends on having broad participation in the market place. Getting younger healthier people to purchases coverage to help balance out cost," said Robert Zirkelbach of America's Health Insurance Plans.
Advocacy groups are intensifying outreach with catchy ads hoping to convince young people Obamacare is worth the investment
James Anderson got the message but many of his friends have not.
"A lot of people go about it as if they don't care, nothing is going to happen to me, nothing is going to happen to me, until you need it and then you panic,"
Industry consultants warn that in many cases those who are enrolled, can't relax just yet.
"Lots of people have signed up, they believe they've got coverage, there are still lots of errors, " Robert Laszewski of Health Policy and Strategy Associates said.
After a record week of visitors on healthcare.gov. now comes the difficult task of making sure all those applications are correct and processed.
The next step is ensuring your paperwork and your payment has been received by the insurance company.
Experts say to call, if you don't hear from them within about a week of signing up.